Six Tips to Prepare for the Holiday Season
from our friends at Retail Alliance
Households will spend an average of $720 for the season so pre-planning becomes critical to winning those consumers and the time to start is now.
#1 Stock Up - empty shelves frustrate consumers and retailers, so check now to ensure that you have the appropriate inventory of your best selling items.
#2 Staff Appropriately - today’s consumers desire immediacy and exceptional customer service. Make them wait or provide poor service and they’ll be down the road.
#3 Implement Your Marketing Plan – gear up your ad schedule and make certain you’re covered on the digital front, especially search and social.
#4 Promote the Holiday Spirit - promotions, events and contests create more buzz and engagement. Give them a reason to visit your store.
#5 Participate in Small Business Saturday - align yourself with other local retailers and let the public know about the importance of shopping local. This year’s Small Business Saturday will be November 28th, 2015.
#6 Manage Your Finances - watch your budget to make sure it can absorb extra expenditures around the holiday selling period.
For more information visit Retail Alliance’s website: www.retailalliance.com.
Submitted by: Mike Lambert, Marketing Services Manager. With over 35 years of media experience, he is a student of advertising history.
Submitted: Oct 7, 2015