Pilot Media Vs. Other Media
The Virginian-Pilot newspaper provides unsurpassed reach when compared to other media. 51% of South Hampton Roads adults read The Virginian-Pilot each Sunday while the top 3 cable stations in prime time only reached 1%.
The PilotOnline.com Network consistently leads the next closest local media competitor in terms of total monthly unique users, according to independent measurement from industry leader ComScore.
The PilotOnline.com / HamptonRoads.com network has larger online reach in the local market than many of the biggest national brands.
Source: Scarborough 2014 R1; comScore Jun 2014 to Aug 2014 (3 month avg.); comScore local market report, Norfolk-Portsmouth-NewportNews DMA, Aug 2014