Pilot Media Vs. Other Media

Newspaper Media
The Virginian-Pilot newspaper provides unsurpassed reach when compared to other media. 51% of South Hampton Roads adults read The Virginian-Pilot each Sunday while the top 3 cable stations in prime time only reached 1%.
The Virginian-Pilot Reach

Digital Media
The PilotOnline.com Network consistently leads the next closest local media competitor in terms of total monthly unique users, according to independent measurement from industry leader ComScore.
PilotOnline.com Digital Reach

The PilotOnline.com / HamptonRoads.com network has larger online reach in the local market than many of the biggest national brands.
Digital Media PilotOnline.com Reach

Source: Scarborough 2014 R1; comScore Jun 2014 to Aug 2014 (3 month avg.); comScore local market report, Norfolk-Portsmouth-NewportNews DMA, Aug 2014