Paid Search (SEM)
Target local consumers looking specifically for your product or service on Google, Yahoo!, or bing. Pilot Media actively manages our clients’ SEM campaigns, maximizing their ROI by closely monitoring results and providing ongoing analysis.
Campaign creation includes keyword research and ad development and ensuring that both align with business goals and your budget. We regularly optimize campaigns by adjusting keyword bids, adding and removing keywords, A/B split testing of ads, all to enhance the performance of your campaign. Goal completion and conversion tracking are available so we can closely tie marketing dollars to results.
- Search Engine Marketing
- Search Engine Optimization