Did you know that Pilot Media does research? Yep, we do that!
We conduct custom, quantitative, and qualitative studies, including brand segmentation studies and open-space mapping. For your brand to stay relevant, you need to see consumers as people. Sounds easy, but, it’s not. People will go out of their way to visit a local bagel shop just to get ‘their’ favorite bagel. They’ll ignore a 15% off sale but bolt for the Apple store on a tax-free holiday. Want to know why? So do we. We’re obsessed with finding out why. Our research team reaches out to thousands of people in a year to conduct quantitative and qualitative research. We don’t stop asking ‘why’ until we know. So, whether you partner with Pilot Media for market research, brand identity development, consumer profiling or any of our other offerings, we will help you identify a strategic path tailored to ensure the growth of your brand.